DEFINING OUR TARGET MARKET (Who’s our ideal client?)
You’re a woman or man in your 20’s – 60’s and above, who is sick and tired of looking and feeling much older than you really are. You are finally ready to have a body that is injury free and looks and works the way you want it to…..all the time. You want to work out in a private, upscale, and non-intimidating atmosphere that is not available in overcrowded, impersonal larger health clubs. You want to be held accountable, and you want lasting results.
POSITIONING STATEMENT
Custom Bodies Fitness has been voted the best fitness club in Orange County and is consistently reviewed as a 5 star facility for achieving life changing, body transforming results for hundreds of satisfied clients, through our expertly crafted training programs.
We are the only Try-Before-You-Buy Personal Training facility in Orange County. Which means our signature “Jump Start Personal Training Program” will ensure you are comfortable with our club and our ability to help you reach your goals with no up-front sales pressure, or long term commitment. In our opinion, it is the only way to choose a personal trainer.
BRAND PROMISE
The safest, most effective way for your body and mind to become younger, happier, healthier, and stronger.